BrandVid 2018

Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and on handheld devices. Marketers are working overtime to understand the nuances of video story telling, platforms ‐ social or web destinations - and distribution in order to build stronger bonds between brands and their fans.

BrandVid is a platform which brings together publishers, broadcasters, digital platforms, agencies, technology, brands and social media outlets to share notes and best practices, exchange ideas, understand and forecast video trends and build relationships.

The vision is to optimise the use of video as a brand communication tool and get a better bang for the buck for all those operating in the ecosystem.

Key themes for Brandvid 2018:

Questions that will sought to be answered at BrandVid in this new video age include:

How do brands build customer stickiness through video stories in a safe and hygenic manner?

* How are different platforms (print going online, television, digital) taking advantage of video and making their environments brand friendly?

* How are industry leaders making their video investments work and which channels are the most effective in driving real business outcomes?

* The new dynamics between publishers and brands and whether one-off episodes are the new juice or long running episodes are? Who drives the video agenda - brands, producers or the publisher?

* With multiple platforms and brands experimenting with new forms of Interactive video like VR, AR, and MR how useful are these for brand communication?

*OTT offers an opportunity for brand video story telling. Are sales and content teams in OTTs embracing the idea of opening their platforms to ? How are brands and agencies using OTT for a better brand engagement and conversion?

How much focus should be placed on video localization in terms of language, culture as well as for each social media platform?

Is Humor the only genre that becomes viral on social media? Is it a social message? Is it a UGC brand engagement?

Which metrics even matter? How do you judge a successful video campaign? Is it views/ being viral, multiple brand integrations etc? Who can measure and what?

Will more brands join the art of video story telling? Which new brand categories will emerge?

Agenda

Speakers

Atit Mehta
Atit Mehta

MARKETING HEAD

BYJUS

Ayushman Chiranewala
Ayushman Chiranewala

Head of Marketing - Fastrack

TITAN

Achint Setia
Achint Setia

Vice President, Marketing

Myntra

Akansh Gaur
Akansh Gaur

Head of Influencer Marketing

TVF

Amit Sethiya
Amit Sethiya

Head - Marketing

SYSKA Group (LED, Mobile accessories, Gadget secure, Personal care, Appliances)

Ankit Desai
Ankit Desai

Head - Media & Digital Marketing, India & Global Centre Of Excellence

Marico Limited

Anil Nair
ANIL k NAIR

CEO & Managing Partner

L&K Saatchi & Saatchi

Anita Nayyar
Anita Nayyar

CEO India & South Asia

Havas Media

Ashwin Suresh
Ashwin Suresh

Founder

Pocket Aces

Ambi Parmeswaran
Ambi Parmeswaran

Brand Consultant & Founder

Brand-Building.com

Chanpreet Arora
Chanpreet Arora

CEO

VICE Media

Gaurav Lulla
Gaurav Lulla

Co-Founder

Loose Cannons Content Studio

Gurpreet Singh
Gurpreet Singh

COO & Co-Founder

One Digital Entertainment

Hemant Jain
Hemant Jain

Sr.EVP & Head of Digital Business

Lokmat Media

Keya Madhvani Singh
Keya Madhvani Singh

Head Entertainment Partnerships

Twitter India

Laxman Tari
Laxman Tari

Head, Marketing Communication & Brand

Legrand India

Nikhil Gandhi
Nikhil Gandhi

President

Times Network

Nikhil Kumar
Nikhil Kumar

Director - Brand Strategy & Solutions

Inmobi

Nishant Radia
Nishant Radia

Co-Founder & CMO

Vidooly

Neel Pandya
Neel Pandya

Media & Digital Head

L'Or´┐Żal

Nowshad Rizwanullah
Nowshad Rizwanullah

CEO

MissMalini Entertainment

Pankaj Krishna
Pankaj Krishna

Founder

Chrome Data Analytics & Media

Prajakta Koli
Prajakta Koli

Web Influencer

Pratyush Chinmoy
Pratyush Chinmoy

Chief Marketing Officer

Onida

Rachna Kanwar
Rachna Kanwar

Chief Operating Officer ‐ Digital Media

Jagran Prakashan Ltd

Ramakrishnan Laxman
Ramakrishnan Laxman

Head of Digital Business

ABP News Network

Sanchita Ganguly
Sanchita Ganguly

Brand Building Head

UltraTech Cement

sachin uppal
Sachin Uppal

Chief Marketing Officer (CMO)

Play Games24x7 Pvt. Ltd.

Gaurav Lulla
Shrenik Gandhi

CEO & Co-Founder

White Rivers Media

Shamsuddin Jasani
Shamsuddin Jasani

Group MD South Asia

Isobar

Saket Jha Saurabh
Saket Jha Saurabh

Head, Entertainment Partnerships-India

Facebook

Sameer Pitalwalla
Sameer Pitalwalla

CEO & Co-Founder

Culture Machine

Sameer Pitalwalla
Satya Raghavan

Entertainment Head

Youtube

Siddharth Rao
Siddharth Rao

CEO & Co-Founder

Webchutney

Sameer Saxena
Sameer Saxena

Director Marketing

Legrand India

Sonya Banerjee
Sonya Banerjee

CMO

INNGAcraft

Tushar Vyas
Tushar Vyas

Chief Strategy Officer - GroupM South Asia at GroupM

Chevening Fellow

Varun Duggirala
Varun Duggirala

Co-Founder & Content Chief

The Glitch

Vishal Jacob
Vishal Jacob

Vice President- Digital media and Marketing

Wavemaker

VINIT KARNIK
VINIT KARNIK

Business Head - Entertainment

Sports & Live Events at GroupM

vyom
Vyom Charaya

Director (Brand Solutions)

The Viral Fever

Yesudas
S. YESUDAS

Co-Founder and Managing Director

Y&A Transformation Pvt. Ltd.

SAHARA STAR, MUMBAI

OCTOBER 30, 2018

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