Last Date For Registration - 18 June 2019
Venue:The Westin, Mumbai
Event Date: 21 June 2019

Scroll Down

Venue: Mumbai
Event Date: 21 June 2019

Overview

Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and on handheld devices. Marketers are working overtime to understand the nuances of video storytelling, platforms - social or web destinations - and distribution in order to build stronger bonds between brands and their fans.

We hosted our flagship event last year on a very successful note which received good participation from the top industry experts, brands and agencies. In that vein, we are hosting a one-day event "BrandVid Summit and Awards 2019", yet again wherein the subject of thought will be on to optimize the use of video as a brand communication tool and get a better bang for the buck for all those operating in the ecosystem and to recognize the distinguished talent of the video marketeers and acknowledge them at a national dais.

Brandvid Summit 2019

BrandVid Summit 2019, is a platform which brings together Brands, Content Creators, Content Studios, Media Agencies, Creative agencies, Digital platforms, Broadcasters, Publications, OTT platforms, Social media platforms & Production houses etc. to share notes and best practices, exchange ideas, understand and forecast video trends and build relationships.

It's a platform exclusively created for senior and mid-level professionals from the leading brands and agencies, where we bring together 150 professionals from across regions, to support the community attain greater operational excellence. The idea behind congregating the key decision makers, content creators and industry experts is to discuss the latest innovations and trends, address key issues of branded content, and to build an innovative, interactive and futuristic road map for video media growth.

Key Themes

How is the current year fairing in terms of video spends, creative allocation, number of brand films as compared to last year. Is video marketing the booming trend for 2019 with the strong digital video growth?

GenZ are the new age customers in the young population India has, their attention span is lower, they are more technology smart and like differentiated content. How are brands using videos, their favourite medium to achieve a greater personal connect?

Its not the same TVC or sponsored shows, brands are looking at deeper engagement & story telling in the content of the show.

Platforms are creating new and unique solutions for brand engagements in their digital series or branded orginals. They are providing storytelling and deeper brand engagement

What goes into the storytelling of the brand film that inspires customers to make a purchase? How are event driven campaigns fairing in this current growth driven impact market? How is technology being applied?

Yes/No - Are brands looking into creating their own in-house studios to have more control on the content or is the commissioning route still favourable?

How are the social platforms setting up new solutions for brands for achieving higher engagement?

Agenda

Branded video rewind

The evolution of branded video. How has the last year been in terms of video spends, creative allocation, number and nature of brand films? Where are we headed on this front? Are we witnessing the emergence of new trends? Is the industry at large doing enough to push the envelope?

GenZ: The new video sticklers

GenZ is the new-age audience within young India. Their attention spans are lower, they are more technology smart and have been exposed to differentiated content from the very beginning. This demographic cohort loves videos, videos, and more videos. How are brands using video as a vehicle to achieve greater engagement with this fickle audience and build personal connects with them?

Moving the needle from exposure to engagement: Still the challenge?

Effective branded content offers advertisers a chance to engage with consumers in a rather intimate manner, incentivizing brands to build ongoing relationships. For effectiveness, video needs to be used strategically in the medium and long term. Branded content has now affected the balance of power as a communication tool - both in digital and linear television. In the world of branded video, however, a lifelong vulnerability continues to haunt the ecosystemmeasurement.

Driving social: Immersion and influencers

What goes into the storytelling of a brand film that inspires customers to view, engage, interact and possibly drive a purchase decision? Are brands and publishers remodeling their branded content distribution strategies? How are the social platforms setting up new solutions for brands for achieving higher engagement? What are the new tech solutions and advancements emerging to increase videos' availability and reach?

Understanding the audience: Data & tech in content creation

In the past few years, content studios and creative labs have mushroomed within major brands and publishers. Branded video is among the priority for advertisers and tends to be recommended by custom content publishers. Despite the growing affinity for branded videos, is there an understanding of a brand's earned audience and an appreciation for compelling storytelling? How can more deep data be used to understand consumers and gauge their pulse?

Download Agenda

Partners

Asli Entertainment Partner
shemaroo
Event Organized By
itv

Online Media Partners
tc
rnm
tc

Register

Delegate fees to attend BrandVid Summit Fees to attend BrandVid Awards Fees to attend BrandVid Summit + Awards
Rs. 1000 + GST (per person) Rs. 2500 + GST (per person) Rs. 3400 + GST (per person)
Group discounts Group discounts Group discounts
Upto 4 Delegates - Rs. 900 + GST (per person) Upto 4 Passes - Rs. 2300 + GST (per person) Upto 4 Passes - Rs. 3100 + GST (per person)
5 Delegates & above - Rs. 800 + GST (per person) 5 Passes & above - Rs. 2100 + GST (per person) 5 Passes & above - Rs. 2700 + GST (per person)

Last day for online registration and payment is 18 June, 2019. On spot registration is subject to availability of seats.

Who should attend: Brands, Content Creators, Content Studios, Media Agencies, Creative agencies, Digital platforms, Broadcasters, Publications, OTT platforms, Social media platforms & Production houses etc.

Click here to Register

Contact Us


Partnership Enquiry

Speaker Enquiry

Delegate Enquiry