How is the current year fairing in terms of video spends, creative allocation, number of brand films as compared to the last year? Is video marketing, the booming trend for 2019, along with the strong digital video growth?
GenZ, the new age customers of young India have lower attention span, they are more tech-savvy and they like differentiated content. Are brands optimizing videos as a medium to achieve greater personal connect with them?
While developing the content, brands are now looking at a more engaging and differentiated art of storytelling rather than mundane TVCs or sponsored shows.
Digital platforms are creating the latest and unique solutions for brand engagements. They are showcasing distinct storytelling through their digital series or branded originals, which creates a profound impact on the minds of their audiences.
What goes into the making of a brand film that inspires customers make a purchase? How are the campaigns driven by an event is creating an impact in the market? How is the latest technologies being applied?
Are brands looking into creating their in-house studios to have more control over the content or is commissioning route still favourable?
What are the strategies opted by various social platforms that will help brands to achieve greater engagement?