Key themes for Brandvid 2018:
Questions that will sought to be answered at BrandVid in this new video age include:
How do brands build customer stickiness through video stories in a safe and hygenic manner?
* How are different platforms (print going online, television, digital) taking advantage of video and making their environments brand friendly?
* How are industry leaders making their video investments work and which channels are the most effective in driving real business outcomes?
* The new dynamics between publishers and brands and whether one-off episodes are the new juice or long running episodes are? Who drives the video agenda - brands, producers or the publisher?
* With multiple platforms and brands experimenting with new forms of Interactive video like VR, AR, and MR how useful are these for brand communication?
*OTT offers an opportunity for brand video story telling. Are sales and content teams in OTTs embracing the idea of opening their platforms to ? How are brands and agencies using OTT for a better brand engagement and conversion?
How much focus should be placed on video localization in terms of language, culture as well as for each social media platform?
Is Humor the only genre that becomes viral on social media? Is it a social message? Is it a UGC brand engagement?
Which metrics even matter? How do you judge a successful video campaign? Is it views/ being viral, multiple brand integrations etc? Who can measure and what?
Will more brands join the art of video story telling? Which new brand categories will emerge?